Why We Like The RUX Soft Cooler 25L Bag
Lightweight with fun colorways, the RUX Soft Cooler keeps 25 liters of our food and drinks cold with its high-tech memory foam insulation. That's enough space for 30 beers or soft drinks or a nice picnic dinner to surprise our special someone. It's also easy to carry, with removable handles and an adjustable shoulder strap.
Details
- Soft-sided cooler for day trips and weekends
- 840-denier TPU is highly abrasion-resistant for durability
- Removable grab handles
- Lash points to secure cooler to vehicles and other objects
- Integrates with other RUX coolers
- Item #RUX000M
- Material
- 840D TPU
- Dimensions
- 14.2 x 9.1 x 11.8in
- Weight
- 2lb 7.2oz
- Activity
- casual, weekend camping
- Manufacturer Warranty
- lifetime
Reviews
Q&A
What do you think about this product?
Overall Rating
4 based on 5 ratings
Review Summary
Fits True To Size
Screen reader users: the following list provides a visual scale to illustrate the product fit. Please refer to the heading above for the fit type in text.Customer Images
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Selecting an option will reload the available reviews on the pageOctober 3, 2025
Cooler or bag? Never choose again.
- Familiarity:
- I've put it through the wringer
As another reviewer said, it's better for single-day use versus keeping ice for days. But it's WAY better than any other truly soft cooler (i.e., not a non-folding, fabric-covered thick foam cooler marketed as "soft" because it has backpack straps and a zipper). For example: I used to bring a [REDACTED] tote-style cooler on the plane as my carry-on because I wanted a decent cooler for the beach and boat. This one packs down to fit in my duffel, and even functions better as a tote because the insulation is softer. The welded-in gear loops are great for clipping on extras like a knife, bottle opener, etc. and the whole thing is just a showcase of attention to detail. But bottom line: does it keep things quite as cold for as long as a hard cooler? No, it's more like a day cooler for your car, beach, etc. But: it keeps twelve tallboys and a couple sandwiches nice and cold in my 150+ degree car for a whole day, I'm not out on a boat for days at a time, and I have about 10 hard and "soft" coolers to choose from for camping and hunting and keeping ice for days. Personally, I'm happy to give up a little bit of cooling prowess in exchange for something that offers a much wider range of functionality. Side note: the red is more of a dark brick red than the brighter red shown online. I think it looks better in person.
October 7, 2024
Great cooler for days outside
- Familiarity:
- I've put it through the wringer
I grabbed this cooler for a lightweight option that would pack away easily when I wasnt using it! The insulation is actually soft unlike some other "soft coolers" so it doesnt take up to much space. The lashpoints are great for attaching to a paddleboard or canoe, and because of the materials it is easy to hose out after use!
October 2, 2024
My Go-To Adventure Soft Cooler
- Familiarity:
- I've put it through the wringer
I love this thing! I put it through the ringer this past summer on car camping trips, canoe adventures, and even a heat wave or two. With a good pre-chill, and ice management during a trip, I get 2-3 days of chill out of the cooler no problem. Plus, it's lightweight and easy to lug around!
August 28, 2024
Ice did not even last 24 hours
- Familiarity:
- I've used it once or twice and have initial impressions
I recommend this cooler if you are looking for light weight cooler for quick day trip. I put three 1L bottle size ice chunk with 25 cans of beer and ice did not last one whole day. The temperature was between mid 70s to 80s and always kept my cooler in the shade.
June 20, 2024
Lightweight, looks good and works great
- Familiarity:
- I've put it through the wringer
I'm loving the RUX Cooler Bag so far - it's lightweight, looks good and (most importantly) works great! Plus it fits a ton more than I was expecting. Perfect for the beach/park (duh), bringing to work or hitting the road for an adventure. It also works great as a general tote, since it's lightweight and looks good - I've been strapping it to the back of my bike for grocery store runs and it's nice since I can put perishables in there on a warm day and know that they'll stay good until I get home.
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